Johan Cruyff Institute for Sports Studies aims to train sports-related people from all over the world, as well as generating projects and ideas within the sports industry. Our different academic programmes and services are tailor-made for each and every reality. They have been designed by and for sportspeople with the aim of developing one of the best sports centres in the world. Our mission is to turn these people’s passion for sport into a profession; providing our expertise in managing sporting organizations, while offering focused and quality services.
Our goal is to offer sports management training for sportspeople around the world as well as sports-related and organizational services such as sports consultancies, corporate training programmes, event organization, conferences, and field trips.
Excellence in sports management
The commitment of our international group of professionals is to provide the best sports management training possible. Our goal is the personal growth of all participants. This approach demonstrates our clear intention to make a long-term contribution to the sports training sector. We develop our training programmes based on the needs and idiosyncrasies of individuals and the sports industry while maintaining our programmes in an ever-changing environment.
Philosophy
We consider sport and training to be two correlated activities in which students must find opportunities for development. The classroom is the playing field for academic training, where teachers and students make a joint commitment to follow an interactive learning process. Every student is a player, colleagues are team members, and teachers are coaches. The goal is to give students the tools they need for personal development and growth while fulfilling their dream of turning sport into their profession.
“My experience tells me that sport organizations should be run by people who know the sports industry very well, and have the heart of an athlete”.
Johan Cruyff
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The Johan Cruyff Institute for Sport Studies has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 1760 Old Meadow Road, Suite 500, McLean, VA 22102. |


