Next Edition: September 2012
Program aimed at all those who wish to acquire the fundamental concepts of Sports Management.
The course lasts about 80-100 hours usually lasting about 4 months.
The program is divided into 4 modules of approximately 20 hours each:
Methodology
The online methodology focuses on two main pillars: adaptability to work rate and availability; and continuous monitoring of learning through mentoring. Using these two pillars, we aim to achieve the maximum training effectiveness and personal attention that makes our online experience a total development opportunity.
JCI's online philosophy is based on the following principles:
- Placing the student at the center of the learning system
- Learning by doing
Learning is a skill that takes into account individual needs in terms of the professional, technological and social evolution. The mentor is responsible for accompany the student throughout the learning process. The learning rate is adapted to the student's work rate and availability.
Communication and trouble shooting is done by chat, video and-or email, and the program is designed for compatibility with any medium: PC, iPhone, smartphone, etc.
Students simultaneously share a social network that assists proactive working in their learning while creating knowledge and knowledge-sharing experiences. Just as learning and teamwork generate reciprocity among all of the players on a football team, our program produces a process of knowledge construction in which students learn more than just “information” as, a result of their interaction with other group members.
Our methodology allows for constant online renewal and updating of training materials. In addition, students can access additional resources (virtual library, multimedia learning materials, references, etc.) to deepen their understanding of different areas and subject matter.
Syllabus
Module 1. Strategic Management
Introduction
Values, Mission and Vision
Competitive Advantage
Environmental Analysis
Sector Analysis
Internal Analysis
Conclusions
Module 2. Management Skills
Leadership
Managerial Styles
Attracting and Retaining Talent
Managing High Performance Teams
Module 3. Sports Marketing
Your Consumers
Mix Marketing
The Product Llife Cycle
The Brand
Market Segmentating
Sports Sponsorship
Module 4. Financial Management
Interpretation of Financial Statements
Funding in Sport
Investment and Project Appraisal
Risk Management
Continuous Assessment System
Our system of continuous assessment and management allows work in conjunction with the mentor to define the different paces of learning, ensuring a constant evolution that is consistent with the established objectives.
Academic Content
All content within the curriculum has been developed by sports professionals. Through their experience and knowledge in this sector, these professionals provide many examples with which to work. They also offer a very enriching exchange of anecdotal material along with many effective tools to deal with the realities day-to-day sports management.
